Twitter Content Strategy: Develop an Editorial Calendar

Back by popular demand – my Twitter Content Strategy post originally published on February 18, 2015 as part of my Wednesday “Hump Day” series. Hope you enjoy!

HUMPDAYLOWRES

TODAY’S DATE: FEBRUARY 18, 2015
TODAY’S TOPIC: Developing an Editorial Calendar for Twitter

Q: What day is it?

A: It’s Wednesday. Hump Day. Great day for talking books – the people who write them, the people who read them, and everyone in between.

Today’s topic? Developing an editorial calendar to guide your presence on Twitter. Build great content, gain followers, gain influence. 

Editorial calendar?
For Twitter?
Are you crazy?!

Relax.

Grab a sheet of paper (or index cards) and jot down some notes about what you’d like to say “over the long haul” (over the course of a day, week, month, etc.) to further your author brand on Twitter. Use the following list of topics as broad categories to help develop the types of conversations you want to hold on Twitter.

I know what you’re thinking.
You’re thinking:
I’m busy.
Why bother?

Consider this: Managing these topics, giving each an appropriate amount of time and effort (as determined by you) is a lot like developing an editorial calendar for your website. It will help you “balance” and “spread” your topics of discussion, and help remind you to vary the type of content you’re producing. Ask yourself, what am I saying, and what do I want to say, about these items . . .

Julie Valerie’s Top 10 Talking Topics for Twitter

  1. Author Brand – Tweets that build/support your brand – NOT the “buy my book” tweets that annoy everyone because they’re spammy, spammy, spammy. If your book is about Jane Austen, tweet about Jane Austen.
  2. Community Building – Mentions that show appreciation; replies that incorporate others and build interaction; and retweets (your friends as well as influencers).
  3. Curated Content – Tweets that show you curate great content from elsewhere on the Web. Be sure to include links and consider posing a question or making an observation about the topic.
  4. Timely Tweets – Tweets about breaking news; hot topics; trends.
  5. Questions – Float an idea or concept asking others for their input; ask a question; make an observation posed as a question.
  6. Input – Ask others for specific help and/or insights.
  7. Easy to Retweet – Famous (or not so famous) quotes from others; jokes; photos. Tweets with content that’s easy for others to RT.
  8. Demonstrate Expertise – How to; unique knowledge; instructions.
  9. Promote Your Friends – Links to content produced by others in your community or sphere of influence. Similar to #3 but targeted and focused to the people you know.
  10. Vary Your Links – When speaking about your content, be sure to vary the type of media links you use in a tweet to build following across your social media platforms. For example, include links to your website, but also to content you’re producing on Facebook, Google+, Goodreads, Amazon Author Pages, etc.


Hope today’s content was helpful. If it was – would you mind sharing it with others? I love it when that happens. You can either hit retweet in the above embedded tweet – or use the social media sharing buttons below. I dig comments, too. Brings a smile to my face. 🙂

Hope your Wednesday is wonderful.

Hump Day. We’re halfway to the weekend. Woo-Hoo!

Other Articles You Might Enjoy:
Harness the Power of Twitter’s Search Engine
15 Advanced Twitter Search Tips 
Use Twitter to Find an Agent/Publisher with Pitch Madness #PitMad
Watch & Learn: Authors Pitch Agents/Publishers on #PitMad 

Image source for the picture showing the Twitter button: guardian.com

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