Thinking about joining a blog hop but not quite sure?
Consider this: Blog hops create incoming links to your website – links that point specifically TO YOU and that makes a whole lotta sense when you’re trying to build a presence on social media.
The incoming links from a blog hop hosted by a book blog benefit authors in many ways.
Better SEO (search engine optimization) and discovery
Let me start by saying I am NOT talking about “link-building” as an attempt to trip Google’s SEO radar and push you higher in web ranking. (Although, hey. If that happens then I’m all for it. But I’m not talking about using links to try to game the Google machine.) I’m talking about adding your link as a way of being part of a larger conversation. A book blog is a “hub” of book talk with blog posts that are densely packed with both incoming and outgoing links.
People visit book blogs to discover books.
Even when I’m not hosting a blog hop, as a book blogger, the kind of content I create (book reviews, author spotlights, etc.) points to many places (like Amazon) and many people (other authors and readers in the women’s fiction genre). Join the party. Be present. Handshake. Blog hops allow you to ride that inbound/outbound linking wave by connecting your website to my site’s content so when readers stop in for a little book discovery, you’re there waiting to greet them. It’s like placing your website on my bookshelf or like hopping on a moving train that pulls train cars filled with keyword-rich content and news that “points” readers to places on the web.
Adding a link is a lot faster than creating a guest blog post
It’s good marketing strategy to guest post on other blogs. But writing guest posts can be time-consuming. You have to trade emails with the other blogger, write the content, embed images and links. Don’t get me wrong. Guest posts are great and I highly recommend them and while a blog hop is not exactly a full-page guest post, blog hops are a nifty, tidy little way to gain exposure. Blog hops are like micro- guest posting.
Blog Hops verses Blog Tours
Many writers have promoted their books through a blog tour. Blog tours are great. I love, love, love them. A blog HOP is the little sister to the blog TOUR which requires more planning, content, and proper execution. What’s great about a blog hop is that you simply link-up. It only takes a few seconds and it leaves a great social media footprint.
Blog hops bump traffic and it helps if participants on the blog hop set aside time to visit other participants on the hop. It’s wise to hop through your fellow bloggers’ links and stop in on their blogs. For one, it’s good blog hop etiquette (if you link-up, it’s implied you’ll also travel and say hello by leaving comments). Two, it’s social. We all know we need to be good stewards of other people’s content by visiting other blogs and saying hello in their comment section. Blog hops help concentrate that effort, streamlining the time you spend on social media. Mark my blog hop on your social media calendar, and rest easy knowing you’ve set aside time to network like we all know we should.
Blog Hops Give You Reason to Amplify
When you’re marketing a book on social media, it sure helps to have fresh content to announce and amplify. Participation in online events says you’re active, you’re social, you’re connected and you take networking seriously. When you take part in a blog hop, amplify your participation by announcing your link-up through your social media channels. It builds your social media “persona” as a friendly, fun-loving blogger that likes to party with others. It not only says you get along with others, but that you like to curate content about social media events. You’re the party girl who says, “Hey, look over here. Come join our good time.”
It’s not a fluke my blog hop is scheduled on a Wednesday, smack in the middle of peak social media activity. And it’s always on the last Wednesday of the month so it’s easy to remember.
So, enough about all that.
I hope you’ll join me.
And if you want to help me amplify this list of blog hop benefits, gosh golly, I’d sure be grateful. Social media sharing buttons are below. 🙂
P.S. You might find this page on my book blog interesting – Fiction Writers Blog Hop – it details my blog hop program.